Confirmed Speakers:

From VOLUME to VALUE: Ensuring the Utmost Effectiveness of Your Channel Management Programs

In today’s highly competitive environment, companies are seeking better ways to support their sales channels. The 3rd Channel Management summit taking place June 21st -23rd, 2010 in San Jose CA will increase the profitability of channel partner programs through showcasing best practices in partner selection, management and collaboration strategies.

Key Channel Management Priorities that will be discussed at the event include:

  • Maximize your returns by applying cutting-edge partners management strategy throughout the program life cycle
  • Motivate your partners to bring additional self-generated opportunities by applying creative demand generation strategies
  • Strengthen market recognition and branding by building best in class partners training and certification programs
  • Maximize ROI of your Co-op and MDF programs by applying effective measuring and reporting techniques
  • Leveraging the VAR Channel to successfully sell to SMBs by establishing continuous dialogue between the Vendor and its VAR partner

Who Will Attend:

SVPs, VPs, Directors and Managers responsible for:

  • Channel sales
  • Marketing
  • Worldwide Sales & Alliances
  • Global Channels/NA Channels
  • Channel Management
  • Sales and Marketing
  • Marketing Communications
  • Distributions Channel
  • Distribution Marketing
  • Deal Relations
  • Field Marketing and Sales

From the Following Industries:

  • B2B and B2C Software Manufacturers
  • Software Manufacturers for VAR
  • Electronics Companies
  • Telecommunications Companies
  • OEM

Testimonials

Great knowledge sharing and peer networking event
Kelly Kim, Global Channel Marketing, Proxim Wireless
Very good set of attendees & speaker content, A worthwhile and valuable event
Christopher Doggett, Vice President, Global Channels, Sophos
Sponsors Media Partners
_sponsors _media partners

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